PUBLIC LECTURE ON THE TOPIC: ‘’BRAND BUILDING IN THE DIGITAL WORLD’’
09 ივნისი, 2023
On June 8, a public lecture was held at SEU on the topic: ‘’Brand Building in the Digital World’’.
The speaker of the lecture was: Nika Nazghaidze, SEU alumnus, digital marketer, and director of Digital Marketing House.
The following topics were discussed during the session:
- The essence and importance of digital marketing;
- Basic principles and trends;
- Advantages of digital marketing compared to traditional marketing;
- The use of digital marketing to raise brand awareness;
- Digital communication in the success of startup companies;
- Examples of certain companies and their results.
The public lecture was organized by the Career Development and Alumni Relations Office.
