სეუ - საქართველოს ეროვნული უნივერსიტეტი

Workshop on the topic: ‘’The Necessity of Personal Branding for Career Development’’ 

On June 6, a workshop was held at Georgian National University SEU on the topic: ‘’The Necessity of Personal Branding for Career Development’’.

Speaker: Maria Voskanyan, personal branding specialist.

The workshop was held in an interactive format, which implied not only gaining theoretical knowledge but also the development of practical skills.

During the session, the participants performed group tasks, discussed real-life examples, and shared their experiences.

Within the framework of the workshop, they learn:

• The basics of personal branding: what is a personal brand and why is it important?
• Self-identification and discovering unique traits: how to determine our unique traits and values.
• Formulation of a brand message: how to create a clear and attractive message, which represაents our brand.
• Online and offline branding: how to use social media and other platforms for correct positioning.
• Creation of network and communication: how to establish and develop important contacts.