On May 20, the invited lecturer of SEU, Prof. Heinz Jürgen Beuter held a public lecture for our students of the bachelor’s program in Tourism on the topic ‘’Neuromarketing of Events’’.
Prof. Heinz Jürgen Beuter is a hotel manager at Bad Doberan (Germany), also a projects and events manager.
Within the framework of the session, he talked about establishing emotional connection with clients in the management process and the importance of making timely and effective decisions during the planning of events. At the end of the session the participants were awarded with certificates.
